On The Cacophonous Pain Of Marketplace Mall In Rochester, N.Y. : www.excelsiorpage.com
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On The Cacophonous Pain Of Marketplace Mall In Rochester, N.Y.

by Chris Chichester on 03/23/18

Mike Wilmot
General Manager

Clare Canavan
Director of Marketing and Public Relations

Lieutenant Tim Matuszak
Security and Facilities Manager

Kara Selke
Customer Service Manager

Yesterday I was a customer in Marketplace Mall from 3:00 p.m. to 7:15 p.m.  It is the first time I visited since 2015.  I walked to the center of the Mall upon arriving.  This is the "play" area. It included 30+ preschool children and at least 15  infants. 

The screaming from these 40+ children and infants was ear-drum splitting.  I have never heard screaming of such nature and duration in a public place.  Even when I was 100+ yards away from the center of this disgraceful reality I kept walking as rapidly as possible to extricate myself from its unrelenting pandemonium. With no such good fortune.  Because in your Nineteen Eighty-Four it is impossible to shop and walk and relax without the piercing and pathetic presence of children and infants.

I am unable to reach a conclusion for how a screaming infant enhances the experience of being in your enterprise.   I concluded Strong Memorial Hospital opened an Obstetrics & Gynecology office at Marketplace Mall.   In order for your customers to receive the proper neonatal care.  No such office is in your mall.  Or perhaps a screaming infant belongs in your enterprise for a commercial audition for Happy Baby Organic Yogis Freeze-Dried Yogurt & Fruit Snacks. I did not see a camera crew. Or perhaps a mother asked her screaming infant if he wants to re-live his delivery at Strong Memorial Hospital. 

I am unable to reach a conclusion for how a screaming child not yet old enough for the first grade enhances the experience of being in your enterprise.  One father picked up his child in front of me, placed his legs around his neck -- and began to run.  The child screamed in delight -- for approximately 30 seconds. When he passed the Marble Slab Creamery I was surprised the Double Dark Chocolate did not eject from the container. Another father was changing his infant's diaper in your food service area -- on a table. I witnessed a mother spank her child.   

The crying from these children and infants was a spectacle.  It's not exactly Fun City for an infant or a child to be in your Mall because there is nothing for a child or an infant to do in your Mall. I'm not aware of a 12-month old or a five-year-old earning a salary that empowers a purchase.  When a 12-month-old or five-year-old is approved for a Visa I may change my thinking. 

I bought a pair of running shoes at Foot Locker. I asked the employee: Is this screaming from infants and children a constant for you? Is it every day all the time?  The individual shook his head and said: Yes.  The individual told me it is unbearable when multiple screaming infants and multiple screaming children accompany parents to the store. 

I am here to provide you with advice.  You must prevent the assemblage of these infants and pre-school children at the center of your Mall.  Your Mall is not supposed to be a circus.  You must hire a security guard to prevent a parent or guardian from bringing an infant into the Mall. How is an infant defined? A human being incapable of walking unassisted. When these pathetic parents and guardians object the security guard must inform each to -- Are you ready? -- hire a babysitter or ask a relative or friend to watch the infant.  That is how it once worked in the United States of America. 

I know what you plan to do to address this appalling situation: Nothing.  The unbearable environment in your enterprise is irrelevant because the money is paramount.  The money is your idol.  The maximum number of individuals in Marketplace Mall equals the maximum revenue.  But not from my bank account. I wouldn't buy a Snickers in any of your stores after this assault on my senses and my ears by your dysfunctional customers. I'm done. 

It is now 24 hours since I returned home.  I still have a ringing in my ears like I just returned from watching The Who at 126 decibels in London on May 31, 1976.  Perhaps you can send me a bottle of Tylenol.  I bought two Tylenol from Good News Stand when I was in your Mall.  To treat the first signs of the ringing in my ear. I'm delighted to have contributed to the success of your store owners.

Chris Chichester
26 Sanders Farm Drive
Penfield, N.Y. 14526



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